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Budgens has introduced new point-of-sale material throughout its estate to raise the profile of its local sourcing credentials. Featuring the strapline ‘Local in a big way’, the imagery has been developed to coincide with British Food Fortnight from...
Bulgarian wine producer Boyar Estates expects to launch the first miniature wine barrels in the UK off-trade within the next few months.The mock oak barrels, containing a 3-litre bag of wine, are designed to be a more attractive alternative to...
Boyar Estates is launching a £500,000 autumn poster campaign for its Blueridge wine brand.
Details about the push, which follows the Bulgarian brand's recent makeover, are being kept under wraps until it breaks in September.
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