Nestlé is hoping to milk the potential of its Nesquik Magic Straws with a £3m marketing campaign breaking on Monday (10 July).

A new TV ad will mark Nesquik's return to the small screen after a three-year absence. Running until 7 August, it shows kids demon­strating how the straws, which contain chocolate or strawberry flavour beads, 'magically' change the taste of milk as it is sucked up.

A sampling campaign is also set to run during the summer months.