Tilda ad

Last year: 132 ▲

Sales: £74.0m (+10.4%)

Tilda’s sales are up by £7m thanks, in no small part, to its range of microwaveable pouches. The brand took full advantage of this by bulking up its range with Pulses & Rice single-serve pouches designed to be eaten hot or cold. It also invested in a multimillion ‘Genuine Goodness’ relaunch to emphasise the health credentials and gluten-free nature of its products.