All The Grocer articles in 13 March 2004
Previous issues.
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Ross range gets £1m
Dalepak is boosting the marketing budget for its Ross frozen burgers and grills brand by 50% to more than £1m, to back new products and revamped packaging.The range, which was introduced last year and has secured listings in Tesco, Sainsbury,...
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Ten things you didn’t know about...Consumer spending
Did you know that average household expenditure in the UK is £406 a week and that £42 of that goes on food and drink? Or that more is spent on transport and leisure? No? Then you need to take a look at the latest Expenditure and Food Survey from...
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Bottlegreen adds a blueberry to its pressé range
Bottlegreen Drinks is adding a Blueberry flavour to its pressé range and relaunching its portfolio with new labels.A marketing budget of just under £1m will back the move and is due to break next month. Activity is set to include on-pack...
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Age of ease arrives
There will be 12 million pensioners in the UK by 2021. Their shopping needs will have to carefully met says Helen GregoryAt the Adeg Aktiv Market stores in Austria, the staff are just that bit older than usual. There are magnifying...
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E&J Gallo aims to ease the choice for new drinkers
Ernest & Julio Gallo is adding generic red and white wines to its Californian Sierra Valley brand. Aimed at entry level wine drinkers who want the familiarity of a brand but are confused by grape varietal terminology, the additions will retail for...
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Cardhu’s global ambitions fade
Diageo has sensationally ditched ambitions to make Cardhu a global brand after backtracking on its controversial decision to change the whisky to a blend.The spirits giant caused outrage last October when it refused to change the name of the...
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Matalan’s Andy Clarke hired to take the reins at Iceland
The Big Food Group has recruited Andy Clarke, group retail director of Matalan, as managing director of Iceland.Clarke’s appointment means current MD Mike Coupe will leave the company earlier than previously announced.In its third quarter...
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Applicant or supplicant?
The multiples fear even heftier local authority penalties will be slapped on their development plans as a result of impending legislation. Liz Hamson reports
The question is: how much? The draft bill gives few details, but given… -
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Asda’s latest price war with Tesco a risk to margins
Asda risks destabilising UK margins with its latest tranche of highly aggressive short-term promotions, analysts have warned.The cuts, launched as part of Asda’s latest £40m Rollback campaign, follow the publication of TNS switching data...
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Why availability stays below par
Lousy forecasting, poorly managed promotions and problems in the last fifty yards of the supply chain continue to dog on-shelf availability, according to young managers polled for our reader panel.The overwhelming majority (98%) of IGD’s...
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Waitrose move axes Chitty plant
A meat producer has been forced to axe a large part of its business after the loss of a major retail customer.Slaughterer and meat processor Chitty Food Group is to close its Congerstone killing plant in Warwickshire, which it bought in...
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NZ lamb gets back on the telly
A heavyweight campaign will thrust New Zealand lamb back into the limelight.The £1.5m push will see the meat back on to mainstream television for the first time since the 90s, said John Mabb, market development manager with the New Zealand Meat...
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Cash back on Cwella
Fruit juice drink brand Cwella is launching a ‘Try me free’ on-pack promotion across its range in an attempt to encourage trial.From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and...
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Home baking café style
Bakehouse, best known for supplying frozen continental pastries and bread to instore bakeries and foodservice outlets, is launching its first bake-at-home range aimed at consumers.Available in Tesco freezers and priced at £1.79, the Café Simple...
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Tesco TV ‘better than terrestrial’
Brands are seeing better results from advertising on Tesco’s instore digital TV service than from terrestrial TV campaigns, the company handling TescoTV’s media sales has claimed.JCDecaux, which has been appointed as the exclusive provider of...
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Botham is bowled over by Vitaminsmart range
Cricket legend Ian Botham is to use his big hitting credentials to support one of UK grocery’s newest brands.The former England all-rounder will be the face of Vitaminsmart wellbeing soft drinks. His familiar features, known to millions of...
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Lux brings out a star
Sex and the City star Sarah Jessica Parker has signed up as the new face of bath and shower range Lux.The actress is fronting a new ad campaign entitled ‘Brings out the star in you’, part of a £7m spend behind the Lever Fabergé brand.On TV...
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Chicago Town chases the cops
Schwan’s is throwing its Chicago Town frozen pizza brand on the retro bandwagon with a new TV campaign which breaks tomorrow (Sunday, March 14).The new support, which the company claims takes a “radically different” approach to existing pizza...
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Milk fixtures get churning
The quest for added value is adding some cool to the milk shelf. Ed Bedington reportsOnce upon a time, there was a pint of milk or a four-pint flagon – and that, to be frank was as exciting as it got. The last biggest innovation in...