All The Grocer articles in 13 March 2004 – Page 2
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News
Kitching goes Dutch in new Interbrew role
Steve Kitching, managing director of take home sales at Interbrew UK, is moving on to become country manager for the Netherlands.He has worked in the UK business for the last 18 years. He joined Whitbread’s take home division in 1985, working...
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News
PG Plunger drops out of sight
Unilever is pulling the plug on its PG Plunger loose tea concept after sales failed to reach the company’s expectations.The product had been a bold move by the food giant to inject some life into the flagging hot beverages market, which last...
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Sainsbury’s mango scrum down
Importers are getting creative in a bid to boost mango consumption in the UK.Birmingham-based importer Minor, Weir and Willis, the UK’s biggest handler of fresh mangoes, is set to work closely with Sainsbury to organise a number of instore...
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Doubting the dilutable
Buyers have expressed doubts that consumers will be able to differentiate Britvic’s new Robinsons for Milk dilutable squash from milkshake lines.Rolling out next week, the soft drinks specialist’s new line, which contains 10% fruit juice, comes...
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TV debut for the gecko
South African wine Kumala is launching its first TV ad campaign next week.Brand owner Western Wines is pumping £700,000 into a 20-second commercial for its flagship brand. The ad will appear in the Midlands and Central TV regions and features...
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Disco deal
Ahold has reached agreement with Chilean retailer Cencosud on the terms of a $315m sale of its controlling stake in the Argentine supermarket chain Disco.But Ahold said it would first need to address certain Argentine and Uruguayan court...
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Fairtrade hits at ‘dead end’ slur
Fair trade organisations and retailers are enraged by a report from the Adam Smith Institute that claimed fair trade was doomed to failure and offered “cures that are worse than the disease” because it ignored market realities.The report,...
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Dasani inquiry
Coca-Cola ignored senior buyers’ concerns over its attempts to flog ‘tap water’ brand Dasani as a premium bottled H2O.Now industry experts are warning that the newcomer could become one of the quickest marketing flops in British retailing...
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Nisa-Today’s goes for planogram cool
Nisa-Today’s has upgraded its online planogram service for chilled and frozen to incorporate local purchasing trends. The new online service, which is available free to all members, creates a bespoke planogram which is based on the store...
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News
Milk fixtures get churning
The quest for added value is adding some cool to the milk shelf. Ed Bedington reportsOnce upon a time, there was a pint of milk or a four-pint flagon – and that, to be frank was as exciting as it got. The last biggest innovation in...
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Chicago Town chases the cops
Schwan’s is throwing its Chicago Town frozen pizza brand on the retro bandwagon with a new TV campaign which breaks tomorrow (Sunday, March 14).The new support, which the company claims takes a “radically different” approach to existing pizza...
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Lux brings out a star
Sex and the City star Sarah Jessica Parker has signed up as the new face of bath and shower range Lux.The actress is fronting a new ad campaign entitled ‘Brings out the star in you’, part of a £7m spend behind the Lever Fabergé brand.On TV...
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Botham is bowled over by Vitaminsmart range
Cricket legend Ian Botham is to use his big hitting credentials to support one of UK grocery’s newest brands.The former England all-rounder will be the face of Vitaminsmart wellbeing soft drinks. His familiar features, known to millions of...
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News
Tesco TV ‘better than terrestrial’
Brands are seeing better results from advertising on Tesco’s instore digital TV service than from terrestrial TV campaigns, the company handling TescoTV’s media sales has claimed.JCDecaux, which has been appointed as the exclusive provider of...
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Home baking café style
Bakehouse, best known for supplying frozen continental pastries and bread to instore bakeries and foodservice outlets, is launching its first bake-at-home range aimed at consumers.Available in Tesco freezers and priced at £1.79, the Café Simple...
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NZ lamb gets back on the telly
A heavyweight campaign will thrust New Zealand lamb back into the limelight.The £1.5m push will see the meat back on to mainstream television for the first time since the 90s, said John Mabb, market development manager with the New Zealand Meat...
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Cash back on Cwella
Fruit juice drink brand Cwella is launching a ‘Try me free’ on-pack promotion across its range in an attempt to encourage trial.From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and...
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News
Waitrose move axes Chitty plant
A meat producer has been forced to axe a large part of its business after the loss of a major retail customer.Slaughterer and meat processor Chitty Food Group is to close its Congerstone killing plant in Warwickshire, which it bought in...
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Why availability stays below par
Lousy forecasting, poorly managed promotions and problems in the last fifty yards of the supply chain continue to dog on-shelf availability, according to young managers polled for our reader panel.The overwhelming majority (98%) of IGD’s...
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