All The Grocer articles in 21 December 2013
Previous issues.
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NewsCake brands enjoy a slice of success
It may be one of the most mature markets in the grocery trade, but cake suppliers still have some tricks up their sleeves…
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My Alternative CVDell'Ugo head chef Steve Walpole on Superman and Gok Wan
I have to magically make food taste great, look great and fit a budget…
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Comment and OpinionA tale of two cities: ranging and selling in Paris and London
London and Paris are similar in many respects. Each are home to about eight million people…
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Comment and OpinionBargain Booze throws a brilliantly creepy Scotch egg party
Bargain Booze’s Christmas offering is an unnerving pastiche of the Ferrero Rocher ‘ambassador’s reception’ ad…
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NewsRetailers cross fingers for post-Christmas boost
Retailers are looking for a much needed post-Christmas boost as new figures indicated shopper numbers were up on 2012.
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NewsOnline Christmas sales set to top £890m
Online shopping sales on Christmas Day and Boxing Day are set to top £890m, according to e-tail analysts IMRG.
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Analysis and FeaturesYakult - Every Day is a Yakult Day
You’d think its frankness about being full of bacteria (especially “live bacteria”) would put people off…
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Analysis and FeaturesCasillero del Diablo - Wine Legend
‘Cinematic’ is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad
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Analysis and FeaturesCow & Gate - Supergroup
A cabal of adorable toddlers are set loose in a recording studio
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Analysis and FeaturesAndrex - Stop Rollaphobia
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis and FeaturesHarpic Power Plus - Fireman
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis and FeaturesE-lites - What Are You Missing?
E-Lites illustrated its wonderfully simple concept - don’t miss a thing because you can smoke e-cigarettes inside! - with a dancing baby
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Analysis and FeaturesYorkshire Tea - Everything Stops For Tea
What’s more British than cricket, a brass band, a village green, an ice cream van, an air display team and a nice hot cup of tea?
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Analysis and FeaturesRobinsons - Pals
This slightly twee ad purports to show two best ‘pals’ larking around all day
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Analysis and FeaturesLucozade Sport - Last Men Standing
This ad is filmed in a stylish, stop-start way that delivers its sport-focused message perfectly
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Analysis and FeaturesOld El Paso - Together is Bueno
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch
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Analysis and FeaturesBirds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Analysis and FeaturesWhiskas - Big Cat Little Cat
Whiskas set out to show domestic and big cats share the same natural instincts in this ad
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Analysis and FeaturesMarmite - End Marmite Neglect
Marmite likes to flaunt its tagline ‘love it or hate it’, and this year it extended its high-risk strategy to its spoof ad campaign
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Analysis and FeaturesFryLight - Ballerina
There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times