All The Grocer articles in 30 November 2013
Previous issues.
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Category ReportLeerdammer and Dairy Crest have year round TV ads for cheese
Leerdammer’s been flashing the cash, a hike in spend of more than 200% elevating it to the number nine spot…
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Category ReportWyke Farms, Butlers, Dziugas, Pilgrims Choice: NPD in cheese
A 15-month-old ‘full and rounded’ vintage Cheddar is the latest offering from Somerset-based Wyke Farms…
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Category ReportThe rise of low fat and salt cheeses
‘Healthy’ and ‘cheese’ are not two words historically seen in the same sentence…
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Category ReportDziugas sets up coffee shops to promote new cheese
Lithuanian cheese brand Džiugas is taking the concept of sampling to another level…
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Category ReportNew Philadelphia flavours inspire own-label copies
‘Chocolate Philly – don’t be silly’ Jennifer Saunders told viewers in an ad campaign…
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Category ReportAssosia assesses cheese market promotional activity
All of the 10 most-promoted cheese brands (including own label) have increased their use of featured space deals…
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Category ReportCheese brands look to cross-category launches
Crunch time is fast approaching for many mainstream cheese brands as growth becomes increasingly elusive…
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Category ReportFirst Milk eyes growth after deal with Adams
After losing a major contract to Arla to supply own-label Cheddar to Asda, things could be looking up for First Milk…
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Category ReportSmall organic suppliers to woo retail's big cheeses
It’s not so much a case of being left on the shelf… organic cheese is having trouble even getting on the shelf…
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Category ReportKantar Worldpanel on the cheese market
Cheddar makes up 54% of the total cheese market and growth has been driven by volume…
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Category ReportFocus on Cheese: Hard cheese
Brands are being left on the shelf as shoppers opt for cheaper own label…
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Category ReportFocus on Cheese
Talk about hard cheese! Brands have had precious little luck over the past year as they have been battered by own label in the increasingly price-sensitive cheese aisle.
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Analysis and FeaturesSweet sensation: Mars leads surge in confectionery deals
Mars has taken its promotional activity to stratospheric new heights – running twice as many deals as last month and almost three times more than a year ago.
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Comment and OpinionTyphoo tactics impress, and there are plans for a sexy pub
Karoline (with a K) is almost swooning in admiration for another agency…
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Comment and OpinionLocals fight supermarket monoculture
Homebaked, a community bakery, has sprung up in an old bakehouse in the shadow of Liverpool FC’s Anfield stadium…
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NewsRob Davies leaves Raisio
Rob Davies, former FD and co-owner of Glisten, has left parent company Raisio in the latest management reshuffle.
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Analysis and FeaturesAre dark stores the future for Tesco? Not necessarily
No Amazon-style blisters but don’t write off traditional stores yet…
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Analysis and FeaturesWill higher yields ease milk price pressure?
The outlook for this year’s UK milk production is far more positive for supply – and potentially for wholesale prices too…
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Comment and OpinionWe need to fundamentally rethink healthy marketing
In The Grocer last week, we read about liver disease, natural sweeteners, and the focus on lowering salt intake…
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My Alternative CVEmma Herring of DS-gluten free on Michael Jackson and wasps
I loved to sell and drove Christmas sales of Filofax through the roof!…