Last year: 78 ▲
Sales: £111.2m (–2.1%)
Chicago Town slipped by £2.3m despite a new TV ad trumpeting the ‘Ultimate Pizza Hit’ message as part of a £5.5m push in 2016. This was chiefly driven by lower prices to fend off the advances of own label. New variants included Takeaway Pulled Beef Brisket and Chocolate Dessert Pizza.