Rothmans is hoping to smoke out new customers with an eight-week on-pack promotion offering smokers money off their next purchase from the Royals range. Gallaher has given its Camel range of cigarettes a new look in a bid to broaden its appeal to adult smokers. It is being supported by a national sampling campaign. Meanwhile, it has been rapped by advertising watchdogs for ridiculing short people in a Hamlet poster campaign which used dwarves. St Ivel is getting behind its Shape yogurt and juice brand with a £6m TV campaign from Monday. It is also introducing two new low fat desserts into its range ­ Mississippi Mud Pie and Banoffee Pie, both in 2 x 120g packs. England striker Teddy Sheringham stars in new TV ads for Nestlé's Cheerios and Sporties breakfast cereals, airing from Monday. Cereal Partners UK is joining forces with movie giant Columbia Tri-Star with a collectable Spider-Man web shooter promotion in packs of Shreddies, Nesquik and Golden & Cinnamon Grahams, backed by a TV campaign. GlaxoSmithKline kicks off a £6m round of TV advertising next week for its summer allergy brands with ads for Piriton, Beconase Hayfever Spray and Eumovate Eczema and Dermatitis Cream all breaking on Monday. {{P&P }}