Inspiring the convenience community
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
Innocent is offering shoppers discounts on its Veg Pots based on how often they tweet about the brand. The four-week Tweet & Eat campaign asks consumers to tweet using the hash-tag #tweetandeat. As the number of people using the tag…
The newcomer, which is lighter than a traditional pud, would help to reinvigorate the own label-driven £35m Christmas pudding category
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