Company: Langguth
Rsp: £7.99
Market size: £294m
The competition: Lambrini, Jacob's Creek Sparkling Blanc de Blancs NV
The Consumer
The presentation of this bottle was good for the price range and the 22-carat gold flakes looked great fun. We had a great laugh trying to catch some and eat them, but when you actually manage to they are a bit offputting. There was a lot of fizz in the bottle, but what let the wine down was its lack of aroma and flavour. It was quite pleasant but bland. Also, the gold flakes tended to stay in the bottom of the bottle, which seemed to defeat the purpose. Three stars (out of five)
Ros Dibble, retired, Worcestershire
The retailer
Very disappointing, with no real explanation as to why this product should have gold leaf floating in it. It simply doesn't work hard enough as a gimmick to pull in a consumer browsing the fixture. The quality of the liquid inside is ultimately what lets it down the most. There was good carbonation, but I found the palate incredibly bland, with no character and a very short finish. One star
Henry Moran, new world wine and tobacco trading manager, Musgrave Retail Partners
The Grocer
While it's safe to say that consumers probably wouldn't buy this wine for its flavourful palate or powerful aroma, the most important thing to remember is that this product was meant to be a bit of fun — and it certainly provides that. The flakes of gold leaf bring a unique touch and while the winemaker does not seem to have made as much effort creating a decent-tasting wine, you can't knock Gold Edition for originality. Four stars
Nicolette Allen, food & drink reporter, The Grocer
Rsp: £7.99
Market size: £294m
The competition: Lambrini, Jacob's Creek Sparkling Blanc de Blancs NV
The Consumer
The presentation of this bottle was good for the price range and the 22-carat gold flakes looked great fun. We had a great laugh trying to catch some and eat them, but when you actually manage to they are a bit offputting. There was a lot of fizz in the bottle, but what let the wine down was its lack of aroma and flavour. It was quite pleasant but bland. Also, the gold flakes tended to stay in the bottom of the bottle, which seemed to defeat the purpose. Three stars (out of five)
Ros Dibble, retired, Worcestershire
The retailer
Very disappointing, with no real explanation as to why this product should have gold leaf floating in it. It simply doesn't work hard enough as a gimmick to pull in a consumer browsing the fixture. The quality of the liquid inside is ultimately what lets it down the most. There was good carbonation, but I found the palate incredibly bland, with no character and a very short finish. One star
Henry Moran, new world wine and tobacco trading manager, Musgrave Retail Partners
The Grocer
While it's safe to say that consumers probably wouldn't buy this wine for its flavourful palate or powerful aroma, the most important thing to remember is that this product was meant to be a bit of fun — and it certainly provides that. The flakes of gold leaf bring a unique touch and while the winemaker does not seem to have made as much effort creating a decent-tasting wine, you can't knock Gold Edition for originality. Four stars
Nicolette Allen, food & drink reporter, The Grocer
No comments yet