Company: Burton’s Foods
Rsp: £1.59 per 130g pack
Competition: McVitie’s Chocolate Digestives, Fox’s Chunkie Milk Chocolate Chunk Cookies

The consumer
On first impression, these cookies look like simple chocolate biscuits but when you bite into them they reveal hidden depths. The biscuit itself is crisp, but nothing compared with the Crunchie element, which contrasts well with the smooth milk chocolate. The only negative is that the packaging gives the impression there is more product inside than there actually is and that I had to prise them out of my partner and son's fingers. Four stars (out of five)
Jo Relf, occupational therapy assistant, Portsmouth

The retailer
There's no mistaking the heritage of this product with the Crunchie brand emblazoned across the front of pack. This is a very good eat with just the right ratio of Cadbury chocolate and Crunchie pieces to biscuit. However, I am not sure of the role of the cream layer I think it would work just as well without it. At £1.59 for eight biscuits it is reasonably priced and will generate much-needed interest in the biscuit category. Four stars
Tina Hird, trading controller, Spar UK

The Grocer
One for the sweet-toothed dunkers, this. Is it a biscuit or is it a squashed Crunchie? There were not enough wheaty biscuit pieces in the middle for me, but the chocolate coating was classic Cadbury quality.

Through its partnership with Burton's Foods, Cadbury reckons it can make a big name for itself in biscuits and is eyeing £300m sales in the long run. Based on this effort, that figure looks attainable. But including Turkish Delight in the three-strong range which also includes Cadbury Caramel is brave. Three stars
Alex Beckett, food & drink editor