Tasting-kit producer Blue Tree has teamed up with winemaker Ernst & Julio Gallo and wine expert Joe Wadsack to produce the first in a series of boxed Wine Tasting Adventures.
Tasters listen to a pre-recorded CD, which features Joe Wadsack’s wine tales and tips, and then participate in interactive tasting exercises
based around the three 187ml wines in the pack, provided by E&J Gallo.
There is also an on-pack California Wine holiday competition.
Ian Belcher, UK marketing controller of Gallo, said: “The product called for three distinct wines to get the key points across, so we are delighted to be supplying the Chardonnay, White Zinfandel and Cabernet wines from our Sierra Valley range and setting testers off on their journey of discovery.”
The first adventure, How to Taste, was launched in Tesco this week, priced £10.
Australian wine brand Lindemans is supporting two ITV dramas - the new Vincent, starting this autumn, and the second series of Doc Martin - as part of a £3 million sponsorship package.
Maxxium now has the distribution rights for spirits brands Sauza, Canadian Club and Harveys, owned by Jim Beam Brands. The deal follows Jim Beam’s acquisition of brands following Pernod Ricard buying Allied Domecq.
Corky’s Vodka Shots is adding a Chocolate Orange flavour to its range next month in time for Christmas.
Halewood International has added a new flavour to its tropical off-trade range, Caribbean Twist. Paradise Punch combines apple, star fruit, passion fruit, lime and Superior White Rum.
FirstCape has launched a three-year consumer marketing campaign with the SA Times. The newspaper targets the 1.5 million South Africans living in the UK and is also supported by a website with 1,000 hits a day.
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