Benchmark Drinks is taking its range of Kylie Minogue rosé wines to the US.
It has launched its Prosecco Rosé – billed as a “bright, fresh, elegantly textured” drink – stateside in partnership with Evaton Inc.
The wine, which launched yesterday (9 February) is now available in select markets, including California, Florida, New York, Massachusetts, New Jersey, Texas and Ohio.
The brand – which is the result of a partnership between the pop star and Benchmark Wines – made its debut in the UK in May 2020.
Benchmark Drinks MD and founder Paul Schaafsma said: “The immense popularity in Great Britain and the demand for global expansion is testimony to the incredible energy, exquisite taste and refined palate that Kylie has contributed since we began Kylie Minogue Wines together.
“We couldn’t be more excited to continue our journey and to introduce Kylie Minogue Wines to the United States”, he added.
Kylie Minogue added: “It’s been a dream of mine to introduce Kylie Minogue Wines to the United States, so this is a special moment for me.
“I can’t wait for Americans to be able to enjoy and fall in love with these beautiful rosé wines”, she added.
It comes after a strong year for the brand, which added £3.1m in value sales of its sparkling wines in the 52 weeks to 11 September 2021 [NielsenIQ].
Benchmark Drinks has spent recent months adding to its list of big-name brands.
In November, it unveiled the Gordon Ramsay Italian Collection, a trio of Italian wines inspired by the chef’s “memorable times spent in Italy”.