An adult soft drink made with traditional wine grapes has been created by Crabbie’s owner Halewood International.
Lightly carbonated Faith (rsp: £ 2.29) will be available in three flavours: Faith White - sauvignon blanc with elderflower and lemon Faith Rose - chardonnay grapes with cranberry & raspberry and Faith Red - merlot with plum and blackcurrant. It is packaged in a 750ml clear glass bottle.
Described by Halewood as “the adult soft drink women are crying out for”, Faith is aimed at 25 to 45-year-olds as an alternative to alcohol, tea or coffee.
Faith is due to roll out this month and will be supported by sampling and press advertising.