Kronenbourg 1664 is rolling out a new gift pack, complete with festive footwear, ahead of Christmas.


Celebratory Heineken multipacks have also been launched

Limited-edition Give the Gift Suprême boxes, with a pair of socks coloured like the brand’s bottles, have launched across 4x440ml multipacks of the Alsatian brew (rsp: £5).

The packs would “drive visibility in-store” and would make an “easy under-the-tree gift idea”, said the brand. They will be backed by digital and in-store activity.

New packs have also rolled out across 12x330ml multipacks of Heineken lager, featuring a green and red firework design designed to “maximise sales when consumers are naturally spending more”.

The Dutch brewing giant has said it plans to focus more on “making beer and cider relevant to consumers across a much wider variety of occasions”.