Scottish brewer Tennent’s has given its cans a makeover.
New ‘pint’ designs have rolled out across 330ml, 440ml, 500ml and 568ml packs of the lager, which Tennent’s said would “hero the quality of the liquid inside”.
It celebrated “the liquid on the inside, which remains the same refreshing lager that was first brewed in 1885”, said Tennent’s brand manager Rhona Fyfe.
“We pride ourselves on brewing at Wellpark, using the finest-quality ingredients as founder Hugh Tennent created over 130 years ago. This story now takes pride of place on the can, highlighting the history, quality and provenance of the liquid inside.”
It comes as the brewer announced last week it planned to bring all its secondary distribution in Scotland in-house, splitting with long-time distributor DHL, which had previously managed deliveries to customers across the central belt and north east of Scotland.
The company stressed that no redundancies or job losses would take place with the change. Its group operations director Pat Morrissey said full ownership of secondary distribution “aligns with our brand-led, multi-beverage, wholesale model”.