Tesco launching a three-strong range of low-alcohol wines into 700 stores this week.
The lineup comprises a cabernet tempranillo, a garnacha-rosé and a sauvignon blanc - all developed with Spanish producer Felix Solis. They have an abv of 0.5% (rsp: £3/75cl).
The wines were created with a ‘spinning cone’ technique that “gently removes the alcohol, without sacrificing the aroma, quality and flavour profile of the wine”, Tesco said.
The NPD comes after Tesco added new fixtures in March dedicated to alcohol-free BWS SKUs. Recent improvements in non-alcoholic beers and ciders had “put wine firmly in the shade”, said the retailer’s master of wine, James Davis.
“This is the first wine range of its kind sold by a supermarket, which offers customers a real, comparable alternative to popular varieties, without any compromise on taste,” he added.