Tuaca new pack

Spirit brand Tuaca Liquore Italiano has a new look designed to play to its Italian heritage.

The brandy liqueur’s revamped bottle features a “more classic” shape, with the label incorporating “strong Italian cues and bold graphics” to reflect “its rich, genuine roots”, it said. The new pack roll out from July with updated PoS material (rsp: £23/70cl).

“We plan to drive brand awareness and great taste experiences, creating advocacy with consumers throughout the country,” said Dan Bolton, MD of Hi-Spirits, which distributes Tuaca in the UK. “Tuaca has the strength to further broaden and expand its popularity.”