All Alcoholic drinks articles – Page 211
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NewsBob Mortimer to be the new face of Bombardier
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
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NewsSteep fall in Scotch exports
The SWA said the decline – following flat value sales in 2013 – had in some areas been a result of political volatility and changes in stock levels
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NewsMiller Brands Pilsner Urquell gets new retro bottle
The redesigned bottle uses traditional brown glass used to package the beer – though in a slightly lighter ‘amber’ shade. The bottle has a contoured shape.
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NewsCarlsberg directly addresses Stella Artois in new ad campaign
The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’
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Comment & OpinionThe alcohol industry should prepare for a bumpy election ride
The furore over Responsibility Deal reports is threatening to push alcohol back to the front of the election campaign
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NewsFurore over negative Responsibility Deal report continues as DH claims to 'welcome' review
This morning’s PIRU report has caused an industry storm over the effectiveness of voluntary policy on alcohol consumption
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NewsDepartment of Health-commissioned alcohol report attacks Responsibility Deal, demands more action
Research by the London School of Hygiene & Tropical Medicine said measures on alcohol had been, at best, “ineffective” with actions “poorly reported” by suppliers
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News'Billion units of alcohol removed' claim is flawed, says report
Claims that up to 870 million of the 1.3 billion units removed from the market were accounted for by changes to the way HMRC recorded beer data
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NewsDiageo goes all-out with Pimm's, Captain Morgan, Smirnoff NPD
Pimm’s Summer Crush and Gordon’s Frozen Cooler will be rolling out this month to join the brand’s existing Smirnoff and Parrot Bay pouched products
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Analysis & FeaturesPalcohol: will US powdered alcohol face PR minefield in UK?
“Palcohol would be very divisive as many consumers would not want it to be available,” suggests Vhari Russell of The Food Marketing Expert
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NewsBrothers brings coconut water to the cider market
Brothers Cider is looking to tap the coconut water boom with the launch of a Coconut & Lime cider.
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NewsDiageo to roll out Guinness Golden Ale next month
Diageo is further expanding its Guinness brand into the premium bottled beer market with the launch of a golden ale.
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Diageo to put 'per serving' calorie content on its alcohol
The company said it believed existing lack of information led to “confusion” among consumers who wanted to know more
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NewsAlcohol duty cuts: an industry reacts
After the Chancellor announced plans to cut duty on beer, spirits and cider in the Budget, we get reactions
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NewsMonster Raving Loony Party get branded ale in Hogs Back coalition
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
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NewsCraft beer brewers line up Scottish export deal
Glasgow-based wholesaler JW Filshill has signed up 19 Scottish brewers for its export initiative Craft Beer Clan
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NewsBudweiser campaign to help amateur footballers score moment of fame
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
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NewsDiageo sees value in price-marked packs for Johnnie Walker
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
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Pernod Ricard refreshes look of Malibu premix range
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
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NewsScotch Whisky Association calls for spirits duty cut
After fall in Scotch consumption, SWA blames tax which stands at 78% of price of average bottle





