All Alcoholic drinks articles – Page 288
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Kopparberg offers two new varieties
A Swedish cider producer is looking to widen the appeal of cider by bringing out a non-alcoholic variant, as well as a fruity option.Kopparberg, which entered the UK's off-trade market in October 2006 with its Kopparberg Pear Cider, is...
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Processors' relief at lower cider demand
Bramley apple processors have welcomed the cold summer, claiming it has put the brakes on cider consumption and improved fruit availability.Fourayes Farm, which sells prepared apple and other fruit fillings to manufacturers and...
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Bottle-conditioned ale range at M&S
Marks & Spencer is to champion bottle-conditioned regional beers with the launch of four own-label beers from named suppliers.The line-up includes a Norfolk Bitter, brewed by Woodforde's, a Buckinghamshire Ale from Vale Brewery, a...
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Farmer unveils plan for chain of real ale stores
A Norfolk barley farm plans to establish a chain of franchised real ale stores across the country to cater for the growing demand for local British beers and ale. Branthill Farm, near Wells-next-the-Sea, opened its own shop three years...
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Retailers vow to fight ban on Scottish alcohol promos
Scores of off-licences and supermarkets could spring up on the English side of the border with Scotland if the Scottish Executive forces through "ludicrous" proposals to ban alcohol promotions, Majestic Wine Warehouses chief executive Tim How...
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Hardys taps dessert wine
Hardys is moving into the dessert wine category in a bid by brand owner Constellation Group to generate interest in the under-developed category.The wine, available now (rsp: £7.99) under the Nottage Hill sub-brand, is made from Shiraz...
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Carling steps down as Red Bull director
Guy Carling has quit as Red Bull UK's brand director exactly 10 years to the day after joining the energy drink manufacturer. He was responsible for developing Red Bull's marketing campaign and led last month's structural review with Red...
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Asda wine revamp to include taster promo
Asda is preparing to unveil the results of an extensive wine range review this winter - including a "Try Before You Buy" promotion.The retailer will offer consumers the chance to buy a single-serve sized bottle of wine to try, which if...
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In Brief: Artois ads pulled; Stratford relaunch; Passion for fashion
Artois ads pulled Inbev UK has pulled all its "Family Artois" advertising following an ASA ruling that found the campaign led consumers to believe the beers were still part of a family-owned business, a claim the ASA said was misleading.
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Jack teaches students to act responsibly
White cider brand Frosty Jack's is running a campaign to warn university students to watch how much they drink.Brand owner Aston Manor is targeting first year students with its You Don't Know Jack tour of UK universities. During the...
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What the papers said
?The famous slogan that Guinness is good for you may be true after all, according to the Daily Express. Researchers at Wisconsin University have claimed that drinking a pint each day may be as effective in preventing hearts attacks as an...
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Store visit Kingsgate Wines and Provisions
On a beam in Kingsgate Wines and Provisions is the Latin phrase 'multum in parvo', which means 'much in little'. The description is pretty apt considering the store, which sits between Winchester Cathedral and its public school, offers more than...
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Etalon puts flavour back
A new vodka from Belarus is trying to bring some flavour back into the premium end of the market. Etalon vodka is the first vodka available in the UK from Belarus, claims distributor the Real Vodka Company. The vodka is made from...
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Pernod discovers the gift of adding value
Pernod Ricard UK is calling for less reliance on discounting and more innovative alcohol gifting propositions this Christmas in a bid to drive value. The French company will be offering 1.5 million gift packs across several of its brands...
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Campaign trail: Lambrini is hoping to get women across the nation up on their feet
Lambrini is hoping to get women across the nation up on their feet and dancing as it returns to TV this week. Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote...
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Store visit - Kingsgate Wines and Provisions
Established: 1996Size of store: 700 sq ftNumber of lines: 1,500 plus 100 different winesTurnover: £400,000 a yearOn a beam in Kingsgate Wines and Provisions is the Latin phrase 'multum in parvo', which means 'much in little'....
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Vodkapom to overhaul RTD
Glaswegian entrepreneur Carlo Citti is hoping a new vodka and pomegranate juice drink will achieve success in the ailing RTD category. He is launching Vodkapom, a 4% abv sparkling vodka and pomegranate juice mix, this autumn. The...
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Stormhoek teams up with Facebook
Stormhoek is pairing up with social networking site Facebook to promote its new look and the launch of a premium range. The South African wine, distributed by Orbital Wines, will carry neck tags featuring Facebook. The company has set up...
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Gallo puts in a corking on-shelf performance
E&J Gallo has ramped up its promotional activity this year, taking the lead in the year to date and pushing last year's big hitter Hardys into second place. E&J Gallo accounted for 34% of the top five wine brands on featured promotion...
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Diageo opts for single Christmas promotions
Diageo will be dropping multi-buy promotions this Christmas, after last year's two-for-£25 deal resulted in a 31.2% drop in value during the period for its star Christmas brand, Baileys. Instead, as part of its £25m Christmas investment,...