All Alcoholic drinks articles – Page 283
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Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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Distributor brings new brands to UK
Spanish fruit and herb liqueur Licor 43 is launching into the UK after Jamaica rum producer J Wray & Nephew took on distribution for the liqueur. It plans to build awareness of Licor 43 in the UK, cashing in on its popularity around the world....
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Portman Group makes spot checks on brands
The Portman Group has introduced a new initiative to name and shame drinks brands that do not comply with responsible packaging and marketing rules. Under the scheme, 500 randomly chosen brands will be investigated to ensure they meet standards....
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My Alternative CV - Nicky Forrest, UK managing director, Wines of Germany
When was the first time you got drunk? My brother and I organised a party when my parents went on holiday. More than 100 people turned up and things got a bit out of hand. We got away with it, though! I drank most things that night but I think ...
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VK Vodka Kick
Global Brands, the manufacturer of VK Vodka Kick, is giving two lucky readers the chance to win a prize worth more than £250. VK Vodka Kick is one of the most successful RTD brands in the UK, with more than 3.5 million bottles sold each...
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International wine survey: Half full or...
Barolo, Brunello di Montalcino, Amarone. It's long been acknowledged the Italians produce some of the world's greatest wines. It's a bit of a backhanded compliment, however, for at the same it's always observed that if they only knew how to market...
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the modern face of fitou
French co-operative Mont Tauch, which produces 90% of the Fitou wines sold in the UK, has revealed a new logo and £500,000 marketing campaign to promote the group and the appellation in the UK off-trade.The new logo and campaign aims to...
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Flagstone chief to lead Kumala brand
Constellation Europe is hoping a packaging revamp, marketing investment and a new winemaker will unlock the potential of its South African wine brand Kumala.Following the purchase of South African winery Flagstone, the company is putting...
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Scottish retailers blast plans for off-trade levy
Plans by the Scottish government for a levy on supermarkets and c-stores selling alcohol have been branded "disproportionate" and "unfair" by trade organisations. Scottish Justice Secretary Kenny MacAskill is proposing introducing a...
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Red Tractor makes its debut on British beer
A beer bearing the Red Tractor food assurance mark will be the first of many British alcoholic drinks to use the logo, hopes Assured Food Standards, the organisation behind the scheme.The new beer, Farmers Harvest, has been created to...
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Oak-aged lager to join Artois family
InBev is withdrawing its Artois Bock brand and replacing it with an oak-aged lager.The new beer, called Eiken Artois, will join Stella and Peeterman Artois in the La Famille Artois range in the off-trade in March, following an on-trade...
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"If we're not careful, retailers could face all sorts of clumsy legislation to tackle underage and binge drinking"
Is the Great British Palate becoming more refined? In 1975 we were a nation of Liebfraumilch lovers. By 1995 we were necking down big blowsy Chardonnays and jammy, high-alcohol reds.The latest wine sales figures, published exclusively by...
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2008 international wine survey: ...half empty?
Being a wine expert in the UK has been a cheap pastime for a decade. The price of a bottle of plonk, however, is about to rocket. Global factors such as lousy weather and bad harvests mean some international markets will no longer be able to sustain...
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acid test - Kir Royal & Highland park 12 year old
Expert's verdict... 8/10 ?Kir Royal is a cocktail made from Crème de Cassis and sparkling wine and is a variant of the traditional Kir, which became popular in France in the late 1800's. This is a pre-mix from Lejay Lagoute and carries all the...
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Oddbins splits its shoppers in four
Oddbins is restructuring its operations into three specialist retail divisions - high-street, large retail units and suburban - in a bid to return the former darling of the independent wine trade to profit.After a year in which 40 stores...
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Sales of Cava up as drinkers spend less
Marques de Monistrol has sealed a new UK supermarket listing with its latest launch, the Grand Tradicion Vintage Cava Rose 2005.The Spanish sparkling wine will be stocked in 330 Co-op stores from the end of March, retailing at...
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Supply crisis looms for Bramley juice industry
Poor harvests coupled with rising demand from the fresh category are threatening to leave cider and juice manufacturers short of Bramley apples this summer.Cloudy summer days and cold August nights last year led to slow fruit growth just...
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Baileys encourages non-stop cravings
Baileys is to be brought out of hibernation this spring with a campaign to encourage consumers to drink the cream liqueur all year round and not just at Christmas.The company is putting £1m behind the campaign, which will run from this...
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Guinness brings back toucans for Irish push
Diageo is bringing its famous Guinness toucan back this spring with the launch of limited-edition cans featuring the image ahead of St Patrick's Day.The move is part of a £3m investment in the brand leading up to the 17 March...
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big screen appearance for chilean wine
Chilean wine brand Casillero Del Diablo is launching the first stage of a £1m marketing campaign in 2008 with ads and sampling in arthouse cinemas.The eight-week tie-up with Picture House, the largest arthouse screen circuit in the UK...