All Alcoholic drinks articles – Page 279
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Cockspur has revamp for cricket campaign
Cockspur Rum is launching new packaging for its Fine Rum this month as it begins its £3m cricket sponsorship deal.The new design, which will be launched across all European markets as part of a drive to improve the brand's visibility,...
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WORLD NEWS - Heineken to buy Rechitsa brewery
Heineken to buy Rechitsa brewery AMSTERDAM: Heineken has announced it is to acquire the Rechitsa brewery, giving the company 24% of the Belarus lager market. Heineken will invest...
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Brands: will they help or hinder M&S food profits?
It has finally done it. After years of speculation, Marks & Spencer has decided to bite the bullet and trial branded products such as Marmite, Lemsip, Whiskas, Smirnoff and Kit Kat alongside its own-label products. Nineteen stores in...
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Beer falls behind wine in promotional stakes
Beer and lager are losing promotional ground to wines and spirits, Assosia's latest research for Promotrack has revealed.The beer and lager sub-category fell from second to third place in the top five drinks category chart last weekend,...
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Lion Capital snaps up Russian Alcohol
Private equity group Lion Capital has acquired Russian Alcohol, the largest producer and distributor of vodka in Russia, from Industrial Investors in a deal worth $600m (£303m).Russian Alcohol, which makes Green Mark and Zhuravli vodkas,...
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Red Bull: the energy to challenge Coke?
It is one of the biggest drink launches of the past decade. For Red Bull, single-handedly creating the energy drink market in the UK is not enough. The brand, which developed a cult following among adrenaline junkies thanks to its links...
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YouTube antics earn eight C&C workers the sack
Good old YouTube. Our favourite refuge for the funny and stupid has thrown up another incident of staff misbehaving, this time at Magners and Bulmers cider maker C&C Group.While company execs contend with a profit decline due to a slump...
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acid test - Grolsch Weizen and Asam Bock And Barock Hell
Expert's verdict...7/10 Grolsch Premium Weizen has the cloudy amber appearance typical of wheat beer with good carbonation. The aromas are mostly yeasty but there is also clove and orange peel that add a bit more interest and continue onto the...
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Canned lager companies need to get thinking fast
With the British teams out of Euro 2008 and the threat of another washout summer, it's time the big players put their thinking caps onNo one is looking forward more than I am to seeing Cristiano Ronaldo deliver a one-man show on the...
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Marston's to develop fresh take-home beer
Marston's is hoping to capture cask ale fans in the off-trade by developing a new "fresh beer" category.The brewer, which makes Marston's Pedigree, Bank's and Hobgoblin beers, is also hoping to move into super-premium ales, which could...
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Australian winery produces Albariño
Australian winery Nepenthe has produced its first vintage of trendy Spanish wine Albariño.The move comes after UK buyers urged Australian producers to branch out into new grapes and styles to keep consumers interested. The Albariño...
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Brahma gets a makeover
InBev is hoping limited-edition bottles and packs will boost the off-trade profile of its Brazilian lager Brahma.The brewer ran a competition asking young artists to create a design for the beer encapsulating the spirit of Brahma and...
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Grolsch wheat beer rolls into off-trade
Coors is rolling out the wheat version of its Grolsch lager brand into the UK off-trade this month, following its on-trade launch last year.Grolsch Premium Weizen, rsp £1.98, is a 5.3% abv beer brewed to reflect a combination of the...
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Caribbean rum to get new badge of quality
The West Indies Rum & Spirits Producers' Association (WIRSPA) has created a new "badge of quality" for rum as the body looks to boost sales of golden Caribbean rum in the UK, Spain and Italy.About €10m will be invested in the promotion...
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Heineken UK appoints Blood as its new MD
Jeremy Blood has been named managing director of Heineken UK following the completion of Heineken and Carlsberg's joint £7.8bn takeover of Scottish & Newcastle this week.The Dutch brewer takes control of S&N's UK portfolio as part of the...
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Guinness supply under threat as strike looms
Fears of a possible Guinness shortage have been raised after workers in Dublin threatened to strike over redundancy terms.Staff at Guinness's St James's Gate brewery are to ballot this week on industrial action in a dispute with the...
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Top team at Little Dish gets two new recruits
Natural kids' food brand Little Dish has strengthened its management team by creating a head of marketing post and appointing Fresh & Wild founder Bryan Meehan to the board.Jane Hunter, previously European marketing director at Gallo...
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Crabbie's not just for winter
Traditional winter favourite Crabbie's Green Ginger Wine is being repositioned as a summer tipple to attract new consumers to the brand and increase sales outside the Christmas period.The campaign will kick off in Scotland this week and...
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My Alternative CV - Graham Dyer
Who was your first teenage crush and why? Debbie Harry. The Heart of Glass video made a big impact. When was the first time you got drunk and what did you drink? On a school trip to Germany. Suffice to say the beer is pretty potent over there.
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Hardys leads as wine dominates in alcohol
Wine continues to dominate the promotional beers, wines & spirits aisles, taking 46% of all alcohol offers last weekend. Hardys maintained its share of promotional offers with 32% of the top five chart.