meat cat report

The retailer won 11 out of 18 category awards

Aldi cleaned up at this year’s Grocer Supermeat & Fish Awards, picking up 11 out of 18 category awards and the overall award for best meat and fish retailer.

The 2018 awards - part of The Grocer’s programme of events for the first time - went through a stringent judging process by a panel of experts at East Sussex cookery school Ashdown Manna in July.

Aldi picked up the top award in categories including Best Fish or Seafood Product, Best Bacon Product, Best Sausage and Best Smoked Product, in addition to five Christmas awards and the flagship Meat & Fish Retailer of the Year gong.

Elsewhere, Karro Food Group won the Supermarket Meat Processor of the Year award, while Buitelaar Group won Supermarket Supply Chain Partnership of the Year.

The standard of award entries was “astounding”, said head judge and Institute of Meat chief executive Keith Fisher.

“The quality of product entered has steadily increased over the years, particularly in terms of taste, succulence and tenderness,” he added.

“Years ago, you would have been able to tell which product came from which retailer. But this year that was impossible, as the quality was excellent across the board,” he said, while praising Aldi’s dominance. “Not only is it delivering on price, but Aldi is also delivering great quality.”

Full details on the winners can be found at the Supermeat & Fish website

“It’s been fantastic for us to get involved with these prestigious awards which celebrate the very best this country’s meat and fish sectors have to offer,” said The Grocer’s managing editor Julia Glotz. “We were blown away by the level of innovation and product excellence on show.”