Aldi news and analysis – Page 68
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Asda trumps Tesco discount move
As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.
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Premium grocer Waitrose says it’s cheaper than Aldi
It is known as a premium retailer and is always the most expensive supermarket in The Grocer 33 weekly pricing survey. Yet this week, Waitrose claimed it was cheaper than hard discounter Aldi – in six of its 25 categories at least. Unveiling a 2.5%...
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Celeb chef Vickery leads £10m Aldi push
Aldi is to plough £10m into a new advertising campaign featuring Michelin-starred celebrity chef Phil Vickery. Vickery, a regular on the BBC’s Ready Steady Cook, will star in a run of television adverts beginning on 15 September and is also to produce a number of podcasts and recipes for Aldi...
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Aldi celebrates 19.8% growth by joining BRC
Aldi has joined the British Retail Consortium, as new figures confirm the growing success of discounters. The German discounter joined the likes of Tesco, Asda and Sainsbury’s while celebrating 19.8% sales growth in the past year, and a record 3%...
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Q&A with Paul Reeley Store manager of the week
Who are your biggest competitors? Our main one is Tesco which is currently undergoing an extension. There's also an Aldi in Sudbury but our customers are extremely loyal to the Waitrose brand. Would you like to change anything...
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A store every weekfrom Aldi
Aldi is to spend £1.5bn in the next five years, building a new store a week and recruiting 1,500 staff to cope with its ambitious expansion, MD Paul Foley has told The Grocer. And, in a warning that will send a chill through the big four...
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Frozen fish sales go swimmingly
"A positive way to bring in new consumers" is how judges of The Grocer Gold Awards rated Aldi's own-label frozen fish range, The Fishmonger. Thanks to a combination of health, affordability and convenience, frozen fish is attracting new...
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Aldi adverts boast of it selling cheapest basket
Aldi is taking advantage of the credit crunch to emphasis how cheap it is compared with the big four.The discounter is running national newspaper ads comparing its prices for 22 common products against each of the multiples using the...
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Eco-roof debut for Aldi's Ludlow store
Aldi is planning an eco-friendly roof planted with Alpine plants on a new store in Ludlow. Aldi has been looking for a site in the town for 10 years and if planning permission is granted, the store could open by Christmas. Plants...
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Netto takes on mults with premium range
Netto is launching its first premium own-label range under a new Simply Irresistible brand as part of a strategy to attract more affluent consumers and become a one-stop shop.The move comes two years after rival discounter Aldi launched...
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Shoppers soften to the hard discounters
When Aldi beat Waitrose to the top prize in a food awards ceremony last year, the room went quiet. "People were gobsmacked," says Tony Baines, Aldi's MD of buying. "The industry sat up and took notice." So they should. While hard...
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What the papers said - 12th January 2008
The Daily Telegraph reported on Tesco's secret conversion of a former warehouse into a mock German discount store. It suggested the retailer was testing ways of competing with stores such as Aldi and Lidl. According to the Daily Mail major...
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Test may view discounters as ineffective competition
Attempts by Aldi, Lidl and Netto to expand could be hampered by a Competition Commission proposal to introduce a 'competition test' for new store developments. The idea, mooted in the provisional findings, would mean any proposed new...
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Belinda Cole
Aldi has transformed itself in the UK from a down-at-heel discounter to a credible, stylish weekly shopping destination over the past few years. And now it has raised its game again with the opening of its first city centre store in Manchester's...
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Aldi places city centre sites on shopping list
Aldi's first city centre store - in Manchester's Arndale Centre - has traded so successfully that the retailer plans to open more centrally-located supermarkets.Edinburgh is the next city in the German discounter's sights for the larger...
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Lidl and Aldi buck the trend as growth in grocery slows
Discounters are emerging as big winners in a slowing grocery market, TNS Worldpanel figures show. The total market grew 4% year-on-year in the 12 weeks to 16 July compared with 6% in the 12 weeks to 17 June. However, Lidl and Aldi...
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Aldi offers ostrich steak for barbecue
Aldi is selling frozen ostrich steak in its UK stores as part of its Endless Summer barbecue range.The German discounter is promoting ostrich as an alternative to chicken, on the strength of its low-fat content. It claims a 100g serving...
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M&S sees Aldi as competition
Marks & Spencer has told the Competition Commission its stores are in competition with all types of grocery outlets - even discounters.In its submission to the Commission's inquiry, M&S said it took all major multiples' ranges,...
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In Brief: Ward joins Spar; New marketing chief; Skillsmart patrons; Strathmore shake-up
Ward joins Spar Martha Ward has joined Spar in the new role of sales development and implementation manager. She was previously retail support manager at high street retailer Robert Dyas and has also worked for discounter Aldi as an area manager....