The initiative has been launched in all of Aldi’s 920 UK stores, with price reduction stickers indicating the discounted products.
The reduced items will vary from store to store and be sold on a first-come, first-served basis, Aldi said.
“Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargain,” said Aldi MD of buying Julie Ashfield.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”
Aldi is working towards halving food waste levels by 2030 against a 2017 baseline. In January this year, the discounter began marking down perishable products such as fruit & veg by 75% on their last day of life in all stores.