Just like Santa and Mariah Carey, Kevin the Carrot returns to our screens for Christmas as Aldi UK unveils its highly anticipated 2023 seasonal ad campaign. This year, the animated vegetable takes us on a Willy Wonka inspired journey through William Conker’s enchanting Christmas factory.

With his ‘Grate Grandpa’, Kevin is joined by cameos from Aldi’s Christmas past, including Ebanana Scrooge and Marcus Raddishford. The closing message of the ad reads out ”Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share” promoting its continued partnership with food waste redistribution charity Neighbourly.


Read more: All the UK supermarket Christmas ranges 2023


“It wouldn’t be the festive season without Kevin the Carrot on our TV screens,” said Jemma Townsend, marketing director at Aldi UK. “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.”

The heartwarming animated advert premiered today (6 November) across TV and social media.