Alessandra Bellini - Tesco - Chief Customer Officer – Page 3
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Promotional FeaturesTesco’s defining moments
Here are a few of the standout moments in the story of Tesco so far, as it reaches the centenary of its birth
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Promotional FeaturesShaping the Tesco brand
We talk about reaching customers with Alessandra Bellini, Tesco’s chief customer officer, and how this much-loved brand is back at the heart of everyday life
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NewsTesco’s Free Fruit for Kids scheme sees over 100m handed out
Tesco first launched the scheme in 800 stores in summer 2016
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NewsTesco selling Jack's branded products in 900 stores
The move will see nine Jack’s products on sale at Tesco until the end of May in nearly 900 of its larger stores
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NewsTesco to offer Clubcard holders cheaper prices
The retailer’s 17 million-plus loyalty card customers will be able to get up to 50% off a range of products
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NewsKarren Brady to speak at diversity in grocery conference
The event is aimed at all businesses, senior leaders and entry-level employees, and will include talks, workshops and networking
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Comment & OpinionJack’s is here – and its pricing strategy is somehow still unclear
Jack’s has been in the works for more than three years but there was last-minute feel about the big reveal, writes The Grocer’s chief reporter
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Analysis & FeaturesIs Jamie Oliver's Tesco role any more than an ad coup?
It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention
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Comment & OpinionFrom Jack’s to Jamie Oliver, Tesco is keeping everyone guessing
Two men whose names begin with J look set to have a big say in Tesco’s future
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NewsJamie Oliver signs up to lead Tesco's healthy eating campaign
The chef will head up a new phase of Tesco’s ‘helpful little swaps’ campaign this month
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NewsTesco slashes red meat and poultry prices in EDLP push
The supermarket has reduced the price of over 120 fresh red meat SKUs
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NewsTesco scraps Brand Guarantee in favour of low everyday prices
The supermarket giant will pull the plug on the scheme on 16 July
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NewsTesco issued cashback on 47 out of 50 weeks in Grocer 33
A look back at our mystery shops of the past 12 months shows there were only three weeks in total when a mystery shopper did not receive money back
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Analysis & FeaturesGrocer Gold Awards 2018: all the winners revealed
Aldi, Budweiser, MuscleFood and Spoon Guru among winners as disruptors and innovators dominate The Grocer Gold Awards
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NewsTesco Asia boss Hoggett returns as UK COO in shakeup at top
Former chief people officer Alison Horner takes over as Asia CEO, and Natasha Adams is promoted to chief people officer
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NewsTesco drives comeback with massive ad spend increase
Tesco has upped its ad spend in traditional channels – such as TV, radio and print
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NewsTesco apologises for three-month delay in taking payments
Tesco said the payment systems glitch hit around a fifth of its 1,700 Tesco Express convenience stores
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NewsTesco postpones changes to Clubcard Reward Partners scheme
The supermarket faced a backlash from Clubcard holders earlier this week
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NewsTesco CEO urges suppliers to slash prices of healthy products
Supermarket admits that healthier products are more expensive as it launches five-year Little Helps strategy
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Analysis & FeaturesChristmas adverts at a glance: watch the supermarkets’ festive ads for 2017
Catch up on the latest festive campaigns with our roundup of Christmas ads
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