Allied Bakeries, the maker of Kingsmill and Sunblest, has become a Premier Club member of the Association of Convenience Stores.

Convenience channel controller for Allied Bakeries Mike Bailey said: "We look forward to working very closely with ACS members on improving understanding of this most essential of convenience products."

ACS chief executive David Rae said he was "delighted" to welcome Allied Bakeries to the Premier Club, which now totals 21 members.