Kraft revealed that it is now buying all the beans used in its Kenco Freeze Dried coffee range from Rainforest Alliance farms. It switched 75% of the beans to certified sources in early 2008 a move it claimed helped the smooth roast, rich roast and decaffeinated varieties grow by 22.3%, 21.6% and 9.3% respectively [Nielsen MAT to 3 October 2009].
Further Kenco products would move to sustainable sources later this year, said Steve Mounty, director of convenience and distributive at Kraft Foods UK.
Meanwhile, Twinings said the tea in its Everyday range would from now be sourced from Rainforest Alliance farms.
Organic tea brand Clipper is also upping its ethical credentials by turning all of its green tea Fairtrade from next month.