The Hive Rainforest Honey
: January 2013 
Rsp: £5.99 
Stockists: Morrisons, Boots
Nutritional products specialist Lifeplan has struck a licensing deal to create a new branded honey for kids named after the Disney Junior and ITV pre-school show The Hive. The Hive Rainforest Honey, which launches this month, is a 100% pure, active honey from Chile, which the company says is entirely natural and good at tackling coughs, colds, sore throats and mild digestive complaints. Lifeplan already markets an adult product called Active Rainforest Honey.


WI Foods Lemon & Whisky Marmalade
: November 2012
Rsp: £2.95
Stockists: Independents, specialist retailers, farm shops
Innovation in jams and marmalades is typically thin on the ground but WI Foods has launched, among other products, Rhubarb & Ginger Jam and a Lemon & Whisky Marmalade. The new marmalade is aimed at extending consumption outside of the traditional breakfast occasion.


Clippy’s Marmachilli
: May 2012
Rsp: £1.99
Stockists: Morrisons, Ocado
Clippy’s new spread is made with fine-cut Seville oranges and contains chilli flakes. The company is hoping the sweet/savoury combination will help extend the appeal of marmalade: among its suggested uses is as a topping for cheese on toast or pâté, or as a mango chutney alternative.


Whole Earth ‘Lightly Whipped’
: May 2012
Rsp: £2.29
Stockists: Tesco, Sainsbury’s, Waitrose
Available in milk chocolate and hazelnut variants, Whole Earth’s ‘Lightly Whipped’ spreads give the peanut butter supplier a foothold in two of the fastest-growing segments of the spreads market. It recommends using the spreads either on toast or in baking and frosting.




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