Christmas ads 2025: who’s king of the non-HFSS festive ads?

Tesco Christmas adverts 2025

Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides

Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides. With voluntary restrictions on showing less healthy products in place since October, our panel is joined this year by Obesity Health Alliance director Katharine Jenner

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