Is Andrew Staniland’s ‘Icelandification’ of Morrisons enough?

Morrisons supermarket aisle shopper basket trolley price cuts promo discount (7)

Source: Morrisons

With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt

With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt

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