This article is part of our Breakfast Digital Feature.

Mintel is the world’s leading market intelligence agency. Its global specialist team of world-class food and drink analysts pinpoint what’s hot now and offer forward-looking analysis – so market leaders can influence industry dynamics, create successful products and stay one step ahead of their competitors. For more information please visithttp://www.mintel.com/mintel-food-drink

 

10 Things You Need To Know About… Breakfast

Brek lead

In the latest instalment of our 10 things… series of digital features, we’ve teamed up with brands, retailers and market experts to dive into the nation’s breakfast habits and find out how brands are adapting. Dive in here…