The retailers putting artisanal cheese in the picture

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Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences

Cornish kern isn’t your typical West Country cheese. As a gouda-style recipe, it’s more congruous with the flat landscapes of the Netherlands than the rugged Cornwall coastline. Plus, the addition of Alpine starter cultures creates a flavour similar to a comté or gruyère.

It’s symbolic of the more unusual UK lines making waves at Paxton & Whitfield, which sells more than 200 cheeses – 70% of which are British.

“Over the past couple of years, interest has grown around a certain flavour profile: so, comté or gruyère and Alpine-style, sweet, nutty, full-flavoured cheeses,” says Dan Bliss, e-commerce & marketing manager at Paxton & Whitfield. “There are cheesemakers in the UK excited about making these lines.”

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