Archive of all Arla articles – Page 13
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NewsArla launches £6m Anchor Cheddar campaign
New Anchor Cheddar campaign will use the strapline, ‘Rich Anchor Cheddar, That’s The Good Stuff’
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NewsArla kicks off major TV ad campaign to promote masterbrand
Arla is embarking on a major TV campaign to promote the Arla brand and highlight the fact it is…
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NewsArla unveils TV ad as part of £15m brand awareness push
Arla is embarking on a major TV campaign to promote the Arla brand to British consumers and highlight the fact it is a farmer-owned cooperative.
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NewsArla says market trends to blame for farmgate milk price cut
Arla Foods is reducing its global farmgate milk price by 1 eurocent per kg from Monday.
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NewsArla launches own-brand low fat and reduced sugar yoghurts
A spokeswoman for Arla said the range had been launched to “fill a gap in the market for an everyday healthy yogurt for the family”
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NewsArla launches added-value milk for toddlers
Arla Big Milk is filtered, made with 100% British whole cow’s milk, naturally rich in calcium, and contains added vitamin D, iron and vitamin A
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NewsLurpak ad campaign encourages consumers to 'freestyle'
The ‘Go Freestyle’ campaign starts on 19 April and calls on consumers to “re-evaluate their food choices and have some fun with them,”
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NewsArla says strike will not affect milk deliveries
A group of 100 drivers have voted to stage a 72-hour strike from Wednesday 1 April in a dispute over holiday pay and pensions
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NewsCheese sandwich bus to tour the country
After survey finds consumers are ditching the cheese sandwich, Anchor responds with “The Cheese Sandwich Needs You” campaign
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NewsMilk prices continue to tumble as First Milk announces latest cut
UK farmgate milk prices keep falling, with First Milk the latest major milk processor to announce it is cutting the price it pays its farmers.
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Comment & OpinionHow Arla's campaign is 'Supporting our Farmers'
As Arla launches a new campaign to support dairy farmers, its UK boss, Peter Giørtz Carlsen, explains the rationale behind the push.
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NewsArla-style dairy marketing push would face funds issue
As Arla this week kicked off a marketing push encouraging the public to support dairy farmers…
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NewsDropped Lurpak Slow Churned 'may return as limited edition'
Arla Foods has dropped its premium Lurpak Slow Churned butter – but says it may return as a seasonal line…
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NewsArla scheme lends farmers help to boost efficiency
Arla Foods is gearing up for the launch of a sustainable dairy farming programme aimed at helping its farmers operate efficient and commercially competitive farms.
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NewsArla grounds Wing-Co as First Milk dairy drinks lose listings
Arla is grounding its Wing-Co dairy drink while First Milk’s Frumoo and Caffe Latte drinks have lost listings…
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NewsArla cuts milk price for non-aligned farmers
Arla Foods has reduced the farmgate milk price for its direct pool of milk farmers who are not owners of the co-operative and not aligned to retailers.
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NewsArla’s £150m super-dairy opens in Aylesbury: Pictures
Arla’s £150m super-dairy in Aylesbury was officially opened this morning by Defra secretary of state Owen Paterson.
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NewsTesco removes last of its Yum dairy range made by Arla
Tesco has pulled the plug on Yum, its exclusive dairy brand produced by Arla…
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NewsArla's three-day notice for milk price cut blasted
Dairy Crest and Müller Wiseman have slammed Arla for cutting its farmgate milk price with just three days’ notice…
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NewsArla UK boss Peter Lauritzen to step down in August
The head of Arla’s UK business, Peter Lauritzen, is stepping down in August.