Asda news and analysis – Page 137
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Asda shuns celebs for new George ads
Asda is to use regular people - rather than professional models or celebrities - in the latest advertising campaign for its George clothing line, after saying it felt "wrong" to pay for celebrity endorsement during an economic downturn.
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Asda tracks consumers’ confidence
Asda is attempting to map consumer confidence, having recruited 10,000 shoppers to answer weekly questions about their lives, shopping habits, job security and the economy. The Pulse of the Nation Index has produced its first quarterly findings,...
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NewsGrocer 33: Asda remains cheapest for a third week
Asda has retained the cheapest retailer title for a third week running, seeing off a resurgent Tesco with a relatively comfortable £1.95 lead
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Making the most of the multiples
How much of the market do the multiples command? According to Mintel they now account for more than 50% of sales, while TNS says they have a 61% share by value, headed by Tesco then Asda, Sainsbury’s, Morrisons, the hard discounters and...
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Asda favourite to buy Superquinn
Asda’s much-rumoured move into Ireland could become a reality, with the owners of Superquinn, the 23-store Irish chain, poised to sell up. Asda emerged as the favourite to snap up the chain although rumours also abound regarding interest from...
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NewsGrocer 33: Accentuating the positive
The Asda in Corby puts positive thinking and community spirit at the heart of its operation, and landed our Top Store award this week thanks to an all-round excellent performance
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NewsGrocer 33: Price Survey - week of 30 August 2008
Asda saw off a strong challenge from Morrisons to retain the title of cheapest retailer for a second week, after it seized the crown from Tesco last week. Just 95p separated Asda from nearest rival Morrisons, despite Asda being cheapest on more...
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Asda’s milk price cuts see sales soar
Asda has reported a huge uplift in sales of milk during its price promotion last weekend. The supermarket sold 1.5 million more pints during the Friday-to-Sunday promotion than the previous weekend, according to a spokeswoman. The price of two...
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NewsGrocer 33: Price Survey - week of 23 August 2008
After being kept from the top spot for the past two weeks by Tesco, Asda struck back and regained its status as the cheapest retailer following several significant price cuts. Beating its nearest rival by £2.01, and third-placed Morrisons by £2.37,...
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Aldi celebrates 19.8% growth by joining BRC
Aldi has joined the British Retail Consortium, as new figures confirm the growing success of discounters. The German discounter joined the likes of Tesco, Asda and Sainsbury’s while celebrating 19.8% sales growth in the past year, and a record 3%...
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Johnson hired to focus on Woolworths future
Struggling Woolworths has appointed another Asda man. Former marketing director Steve Johnson will take up the reins as its chief executive on 1 September, replacing Trevor Bish-Jones who had been in the post for six years. One of the toughest jobs...
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A sharp Glaswegian act
Fantastic service, a full basket and plenty of parking space available helped the Asda in Bishopbriggs, Glasgow, land this week’s Top Store award, despite some fierce competition
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Availability: Week of 16th August 2008
Asda Bishopbriggs, Glasgow 0 Good availability, pleasant staff and a clean and tidy store helped Asda net this week’s Top Store award. Our shopper was impressed by the store’s customer service team, who she...
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Price Survey
The battle for the title of cheapest retailer was frighteningly close this week, with just 84p separating the first and the fourth-place retailer, but after two weeks as the cheapest, Asda has been knocked off the top spot by Tesco. Asda was...
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Rollbacks go green with cuts on lines with low packaging
Asda plans to launch its first green Rollbacks in the next few months in an ambitious attempt to link its sustainability and low price agendas. The retailer has promised to cut prices on own-label products that have gone through its packaging...
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Availability
Asda Longsight, Manchester 2Our shopper heaped praise on the staff at this Asda store who he said went above and beyond the call of duty to provide first-class customer service. The store boasted a host of...
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Asda woos mums with games mag
Asda is launching a gaming magazine in a bid to boost sales among mums. The free quarterly Asda Games Magazine debuts this month and will target the family market rather than experienced gamers. “Asda has launched this magazine as a key innovation...
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Brooke Bond returns to the British market
Brooke Bond has returned to UK shelves after an absence of more than 20 years. It is one of two leading Indian brands that Unilever is trialling in the UK to test the market for ethnic products. Brooke Bond Bru is the top coffee brand in India and...
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Finger on the pulse: Asda asks shoppers
Asda is on the hunt for 10,000 volunteers to reveal exactly what they think of the retailer. Under the Pulse of the Nation scheme, Asda will ask shoppers for feedback on prices and new products and ask about their lives and shopping habits. “The...
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Promotrack: Own-label offers sizzle with barbecue appeal
Asda and Sainsbury’s both pushed own-label meat, but there were a raft of other hot summer offers in store at the weekend