Asda news and analysis – Page 178
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Asda boosts its Fairtrade range
Asda is adding four Cafedirect Fairtrade hot beverage lines following the success of this year’s Fairtrade Fortnight. Asda has been working closely with the Fairtrade Foundation to extend the range of Fairtrade products available in its stores...
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West won’t be at a loss
Asda has appointed Clive West as loss prevention director, taking over from Steve Robinson who is leaving to pursue other opportunities.Prior to his move, West was director of stores of the community and claims to have raised Asda’s profile in...
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Laced hung up on punters
A design company is behind a new vodka and fruit drink which hangs around the neck. Laced comes in plastic bottles attached to a coloured cord which can be hung around the neck, wrist or attached to handbags.The idea comes from Asda own...
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Year-round first for UK
UK-grown tomatoes will be available in Asda all year round after the opening of a new facility next month.Yorkshire-based Mill Nurseries, grower for dedicated Asda supplier English Village Salads, is set to open a four-acre greenhouse growing...
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Asda cranks up its health credentials
Asda is ramping up its healthy offering with the refocus of Good for You! and the expansion of its kids range.The retailer is doing a u-turn on Good for You!, which was relaunched last year as a diet brand. After listening to customer feedback...
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Most welcome guests
Pub drinkers are responsible for guest beers’ increasing presence in supermarketsSupermarkets are stepping up their offering of locally-sourced beers in response to consumer demand.Both Tesco and Asda are launching new ranges of...
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Joint venture for exclusivity
Two companies have launched a joint venture to provide fresh produce exclusively to Asda.International Produce, a business combining the import activities of Geest’s English Village Salads and Thames Fruit, began trading this week. It will...
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Confused government health advice blasted
The government’s lack of consistency in health and diet messages is failing both industry and consumers, Asda’s regulatory affairs manager Gordon Maddan said this week. “We are baffled by the priorities – the Food Standards Agency is talking...
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The great EDLP paradox
How does Asda’s EDLP policy impact on shopper purchasing behaviour? Ed Garner discovers surprising trendsSince Asda has once again emerged triumphant in The Grocer 33’s review of the year as Britain’s cheapest supermarket (June 22,...
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asda’s in town
Asda opened the doors of its first town centre-located supercentre on Thursday, bringing its supercentre tally to 13. The chain invested £9.5m in refurbishing the former Sainsbury Savacentre site at the Eastgate Centre in Basildon, Essex, purchased...
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Grocer 33 inspires Asda to cut prices
Asda has announced it is to cut prices from today for the next quarter of the year to mark seven years of winning the Grocer 33. The supermarket retailer plans to cut prices on a wide range of products, which will then allow at least £53m to...
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Harrison quits Baxters for Rachel’s Organic
Martin Harrison, sales and marketing manager for Baxters Foods chilled soups division, has been recruited as national account manager for the Rachel’s Organic brand.He initially takes responsibility for managing the Tesco, Waitrose and Asda...
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Asda tightens its primary grip
Asda has rolled out factory gate pricing contracts with 74 chilled and frozen suppliers as it takes more control over its primary distribution network.General manager, trading business improvement Derrick Keating said Asda was now handling...
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Asda seeks screen partners
Asda is seeking six suppliers to take part in an instore digital screen media trial in two stores.A number of suppliers, including Procter & Gamble, are already committed to the trial, which will take place in Asda’s Wembley and York...
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Asda gets the RTD mix spot on
The average retailer has 52 RTD skus on a typical fixture, perhaps belying the slump the category is experiencing after years of growth. However, the fixture does reflect how hard each brand has to fight for its shelf space by its higher than...
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Asda plans digital screen trial
Asda is seeking six suppliers to take part in an instore digital screen media trial in two stores in August, according to The Grocer magazine this week.A number of suppliers, including Proctor & Gamble, are already committed to the trial,...
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Mobile top-up kiosk offer
Coin-counting machine specialist Coinstar is in talks with retailers to install 400 electronic top-up kiosks.The company, which has its coin counting machines at 80% of Sainsbury’s large stores and 95% of Asda’s estate, has developed...
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Hailing the industry heroes
Asda was named Britain’s favourite supermarket for the second year running at The Grocer Gold Awards this week while Tesco was clear winner in the grocer of the year category. Asda president and CEO Tony DeNunzio said he was delighted to...
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Asda boosts local beer
Asda says it is responding to growing demand for local beers with the national launch of a scheme supplying stores with products from microbrewers.The launch follows a successful trial of the Yorkshire’s Best initiative at outlets in the...