Asda's latest ad highlights its Grocer 33 Price win at the Grocer Gold Awards

Asda’s latest advert highlights the retailer’s triumph in the Grocer 33 Price category at this year’s Grocer Gold Awards.

Asda was named the UK’s cheapest supermarket for a remarkable 16th year in a row at Tuesday’s ceremony at the Guildhall, London.

The company was also named Britain’s Favourite Supermarket in an award voted for by a panel of consumers.

See the full list of Grocer Gold Awards 2013 winners.

For more information, see the Grocer Gold Awards website.