Close menu
Top 15 Oral Care Sales
TOP 5 Toothpaste  Sales 
        £m change (£m) change (%)
      TOTAL CATEGORY 422.8 3.1 0.7%
Total volume change  -1.0% TOTAL OWN LABEL  6.3 0.0 0.7%
1 1 Colgate Colgate 196.3 -6.4 -3.2%
2 2 Sensodyne Glaxosmithkline 93.0 3.7 4.2%
3 3 Oral B P&G 58.8 6.6 12.6%
4 4 Aquafresh Glaxosmithkline 26.6 -1.7 -6.1%
5 5 Arm & Hammer Church & Dwight 9.9 -1.0 -9.1%
TOP 5 Toothbrushes  Sales 
        £m change (£m) change (%)
      TOTAL CATEGORY 311.5 8.3 2.7%
Total volume change  -3.7% TOTAL OWN LABEL  16.9 0.5 3.0%
1 1 Oral B P&G 182.8 17.3 10.5%
2 2 Colgate Colgate 60.5 -6.4 -9.6%
3 3 Sonicare Philips Electronics 19.4 -1.5 -7.0%
4 4 Aquafresh Glaxosmithkline 8.1 -1.2 -12.6%
5 5 Listerine Reach J & J 6.4 -0.1 -2.1%
TOP 5 Mouthwash  Sales 
        £m change (£m) change (%)
      TOTAL CATEGORY 141.6 -9.6 -6.3%
Total volume change  -7.4% TOTAL OWN LABEL  6.8 -0.9 -11.9%
1 1 Listerine J & J 73.4 -2.6 -3.4%
2 2 Colgate Colgate 24.0 -4.2 -14.7%
3 3 Corsodyl Glaxosmithkline 13.4 -0.1 -0.5%
4 5 Oral B P&G 4.9 -0.4 -7.2%
5 7 Cb12 Meda 4.7 0.0 -0.7%