Own label 2015, bakery, Asda strawberry and chocolate mufins

Bakery - Smaller Cakes & Muffins

Asda Chosen by You four Strawberry & White Chocolate Muffins


Our judges called these muffins innovative, while consumers thought they had a “light and fluffy” texture, a great aroma and a “lovely filling, like a doughnut”. At £1 for 82g, it scored highly for value, and just 2% said they would not consider purchasing.

Silver winner:

The Co-operative Truly Irresistible Granola Squares