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Baxters soup is back on TV this weekend for this first time in five years. The first ad in its new 5m campaign, which runs until the end of November, airs during Downton Abbey on Sunday. It features a group of friends, faced with unexpected visitors, who improvise with ...
Bill King, chief operating officer at Baxters, the Scottish soup and sauces maker, has been promoted to deputy chief executive.
It is essential we have a strong management team in place to respond to the global challenges, said Audrey Baxter,...
Northern Foods has acquired the chilled soup manufacturing plant of Baxters Food Group for an undisclosed cash sum. The 70,000 sq ft site in Grimsby would create a bespoke production site for Northern Foods' growing soup business, the food...
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