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Britain’s Biggest Brands 2026: the challengers threatening the top 100
By The Grocer2026-03-23T07:57:00
Aiming to break into the main ranking next year, here are grocery’s 10 fastest growing brands just outside the top 100
105 (121) Oreo
Sales: £126.9m (+17.6%)
The Mondelez biscuit brand unveiled a new look and its “tastiest Oreo cookie yet” in summer 2024, ramping up cocoa content and reducing sugar in a bid to better reflect “changing tastes”.
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