He will oversee the development of products such as Andrex toilet tissue and Huggies nappies.
Bebbington’s responsibilities include maintaining relationships with retailers and overseeing customer service, category management and business plans. He replaces Paul Bournazian, who has left the company to pursue other interests.
Bebbington was previously director of customer management, retailer brands Europe, and his replacement is Marco Querzoli. Bebbington joined Kimberly-Clark in 1996 as business manager for infant and child care in the UK and Ireland. He was instrumental in setting up the retailer brand organisation for Europe.
Ron Huggins, president of customer management for Kimberly-Clark Europe, said: “I am delighted John has accepted this role.”