Brand Beckham has expanded into the grocery sector after the news that former England football captain David Beckham is to launch a range of frozen food.

The move comes after Beckham earlier this year launched a range of chewable Omega-3 supplements under the GO3 banner, in which he has personally invested.

The new nine-product range hit shelves in Tesco yesterday and comprises such traditional family fare as fish pie and pasta bakes.

“GO3 is tasty food our kids would eat everyday but has been boosted with good things like Omega-3 and hidden vegetables that they need for a healthier diet,” Beckham said in a statement.

“I also know, as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”

GO3 managing director Neil Sanderson added: “GO3 is all about tasty everyday foods which are easy to prepare and kids love eating. Our main aim is to give people a helping hand with the small steps needed for a healthier lifestyle.”