International fine wine and spirits merchant Berry Bros & Rudd is to open its first wine factory outlet in the UK.
The company, which opened its original London shop opposite St James' Palace more than 300 years ago, plans to start trading at Berry's Factory Outlet in Basingstoke, Hampshire, on April 8.
Customers will be guaranteed at least 25% off all wines and the store will include a wine-tasting area selling New and Old World wines, fine wines and Champagnes. At launch, it will offer about 500 different wines.