Wychwood is ramping up its support behind Hobgoblin beer with a national consumer campaign. Starting this month, the press drive focuses on a new creative designed to continue last year’s ads that carried the strapline ‘What’s the matter Lagerboy, afraid you might taste something?’.
Featuring the brand’s trademark wizardry imagery, the ad shows the hobgoblin using the ale’s magical powers to transform a witch into a beautiful princess with the line, ‘With the help of this magic potion she’ll be gorgeous’.