Meridian Wines has created a partner for its Big Mamma Italian Red. It is introducing Big Mamma White made from 100% Chardonnay from the Venezie region. Meridian launched Big Mamma Red 12 months ago to give consumers easy access to Italian wine and has sold 30,000 cases. Marketing director Lyn Whitaker said the country was known for its complex labelling but the addition would help to demystify the wine. "Big Mamma's Red has done well in Morrisons, Asda and cash and carries and it is also developing a customer base in the US and Finland, so it makes sense to extend the brand into a white style." Both wines retail at £3.99. {{DRINKS }}

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