One of Sweden's biggest frozen pizza brands is launching into Kwik Save this week, aiming squarely at the snacking market.
Billys American-style, single-serve 170g pizzas come in vegetarian, ham & cheese, spicy beef and pepperoni variants and cook from frozen in the microwave in less than two minutes. Manufactured by Swedish food company Gunnar Dafgard, they are sold in the UK by Rohi International.
The pizzas are rectangular in shape and single-wrapped to cut down on packaging waste. They carry a price tag of 99p but will be supported by a price promotion of two for £1.50 in Kwik Save.