Sourced from Somerset farmhouse cheesemaker Alvis Bros, The Black Farmer Sweet Mature Cheddar is 'a traditionally made cheese with deep flavour and a rounded sweet finish'. Discussions were ongoing with Asda, Ocado and Sainsbury's over listings, said owner Wilfred Emmanuel-Jones. "I'm hoping to develop a new category of sweet cheese. My research shows there are a number of customers looking for a sweet mature cheese with great flavour."
Cheddar cheese had also become a commoditised and price-dominated category that would benefit from some smaller brands alongside the leading names, he added.
Sweet Cheddars are not unheard of in the UK, with Milk Link's Tickler and a Tesco sweet variant among the more high-profile examples.